Mediafreaks 3D Animation Studio Blog

Have You Heard of the Pet Rock?

In the 1970s a guy called Gary Dahl came up with a brilliant idea called the Pet Rock that made him a multi-millionaire in 6 months! Ever since the Pet Rock has always been used as a case study for many licensing talks. I thought it is worth documenting to draw some inspiration for licensing ideas [...]

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The Incredible Hulk is Cutting Incredible Licensing Deals!

A Hulk of a Deal © Business Wire 2008 7-Eleven, Inc. has hulked up its stores - from green-colored Slurpee(R) drinks and Super Hero sandwiches to a renamed Incredible Gulp fountain drink and a new edition of THE INCREDIBLE HULK comic book, created by Marvel Comics and available exclusively at 7-Eleven(R) stores. Not only is an incredible [...]

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Resources for Licensing and Merchandising

I have received many questions regarding how licensing works, where to get started and where to look for licensees who would license your artwork. I have compiled a list of great industry resources you should check out if you are interested in this are. The Licensing Business Handbook - The Licensing Business Handbook is a comprehensive [...]

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