It is very easy to think that character design alone determines the success and failure of a character brand and how many licensing and merchandising deals it can garner. In actuality, the very first criteria for merchandising opportunities is mass exposure before anything else. Licensing agents and manufacturing companies are often opposed to taking on properties [...]
Continue reading...Monday, March 24, 2008
3D Animation Services and Marketing We have released a free e-book titled ‘True Case Studies of How Animation Can Help Grow a Business’. The purpose of the e-book is to educate business establishments on the benefits of using 3D animation to market and grow their businesses and also using character licensing to increase the salability of their [...]
Continue reading...Wednesday, March 19, 2008
In my work I have many clients ask me what 3D animation can do for them. I always tell them – loads. 3D animation is really one of the most versatile sales presentation medium available to a business and if harnessed well, can mean an increase in sales for any product and business. Many marketing managers did [...]
Continue reading...
Monday, October 27, 2008
2 Comments