More or less, we have an idea how popular the cartoon character Hello Kitty is. Since we can’t really gauge this popularity quantitatively without delving into much boring statistics and table graphs, maybe the fairer question to ask is: “How useful is this popularity of Hello Kitty is to people and in popular culture?” For the few [...]
Continue reading...Wednesday, April 22, 2009
Hello Kitty has yet again acquired its latest and biggest endorsement with a character licensing deal with the giant apparel company Zara. Sanrio Corporation of Japan, the holder of the copyright of the beloved cartoon, has entered a licensing deal for the beloved cat’s image for worldwide affiliation with the Zara operator Inditex. By late April, [...]
Continue reading...Tuesday, June 10, 2008
Japanese international phenom “Hello Kitty” has just been revealed to be Japan’s Ambassador of Tourism in China and Hong Kong! The newscaster reporting this doesn’t seem to be very thrilled though… [youtube]http://youtube.com/watch?v=sQ0kbLPYxr8[/youtube]
Continue reading...Wednesday, March 19, 2008
Not so long ago, Disney procured Club Penguin – a virtual world for kids between 6 to 14 – for a cool $350 million and the deal also allowed the founders an opportunity to make another $350 million from now till 2009. The website was barely 2 years old when it was procured. At the time [...]
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Tuesday, June 30, 2009
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