Character Licensing | Mediafreaks 3D Animation Studio Blog

Cartoon Characters a Cheaper Alternative to Celebrities

Thursday, November 13, 2008

Mobile handset maker Nokia India Pvt. Ltd has hired a nerd to endorse its E-series office handsets, online. He may not score in the dating department, but Dilbert—the main character from the eponymous comic strip syndicated to hundreds of newspapers around the world—can tell you a thing or two about the workspace. The use of comic-strip characters [...]

Squidoo Lens on Producing a Cartoon Series

Tuesday, November 11, 2008

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Squidoo Lens on Producing a Cartoon Series

I have previously written an article called “8 Steps to Producing a Cartoon Series” which later sparked off a lot of questions. Most of my answers were made as comments and is becoming a tad untidy. To keep things coherent and easy to read, I’ve consolidated all the articles and Q&A on the topic of [...]

What Makes a Character Brand Licensable?

Monday, October 27, 2008

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It is very easy to think that character design alone determines the success and failure of a character brand and how many licensing and merchandising deals it can garner. In actuality, the very first criteria for merchandising opportunities is mass exposure before anything else. Licensing agents and manufacturing companies are often opposed to taking on properties [...]

Katakune DVDs to be Released in USA

Sunday, July 27, 2008

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Katakune DVDs will be released in USA in October 2008! Through the efforts of our distributor, Katakune has secured a DVD release deal with PorchLight Home Entertainment. Already broadcasted on the Voom Kid’s Channel Animania HD in 2007, this is Katakune’s second entrance into the North American market and a testimony of Katakune’s cute appeal. “PorchLight Home [...]

The Incredible Hulk is Cutting Incredible Licensing Deals!

Tuesday, June 10, 2008

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A Hulk of a Deal © Business Wire 2008 7-Eleven, Inc. has hulked up its stores - from green-colored Slurpee(R) drinks and Super Hero sandwiches to a renamed Incredible Gulp fountain drink and a new edition of THE INCREDIBLE HULK comic book, created by Marvel Comics and available exclusively at 7-Eleven(R) stores. Not only is an incredible [...]

Hello Kitty for Japan’s New Ambassador of Tourism

Tuesday, June 10, 2008

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Hello Kitty for Japan’s New Ambassador of Tourism

Japanese international phenom “Hello Kitty” has just been revealed to be Japan’s Ambassador of Tourism in China and Hong Kong! The newscaster reporting this doesn’t seem to be very thrilled though… http://www.youtube.com/watch?v=sQ0kbLPYxr8

Resources for Licensing and Merchandising

Friday, April 18, 2008

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I have received many questions regarding how licensing works, where to get started and where to look for licensees who would license your artwork. I have compiled a list of great industry resources you should check out if you are interested in this are. The Licensing Business Handbook - The Licensing Business Handbook is a comprehensive [...]

Giant Japanese Anime/Manga/Games Character Goods Company Born

Thursday, March 27, 2008

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There is a huge market for character branded merchandise in Japan. Below’s news release describes a very interesting collaboration, where the two companies forge a relationship to tap into each other’s strengths, market share and competencies. Below are some articles on character licensing and anime collection which have attracted extensive viewership. Character Licensing Articles http://blog.media-freaks.com/products-and-services-that-can-benefit-through-cartoon-character-licensing/ http://blog.media-freaks.com/character-licensing-for-your-product-forget-mickey-and-bob/ Anime Collection Articles http://blog.media-freaks.com/an-introduction-to-anime-collecting/ http://blog.media-freaks.com/anime-collecting-as-a-hobby-for-kids/ http://blog.media-freaks.com/anime-plush-for-kids/ http://blog.media-freaks.com/anime-collectibles-for-kids/ http://blog.media-freaks.com/profiting-from-anime-collectible-toys/ http://blog.media-freaks.com/options-for-anime-collectibles/

Mediafreaks Releases Animation Marketing E-book

Monday, March 24, 2008

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3D Animation Services and Marketing We have released a free e-book titled ‘True Case Studies of How Animation Can Help Grow a Business’. The purpose of the e-book is to educate business establishments on the benefits of using 3D animation to market and grow their businesses and also using character licensing to increase the salability of their [...]

Step Aside Tamagotchi, Here Comes Machicara!

Wednesday, March 19, 2008

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You might remember that many years ago in 1996 there was something called Tamagotchi which took the world by storm. It was the first cyber pet to be introduced to the world and came in the form of an electronic device with a simple LCD screen and a few buttons to manipulate with. The goal was [...]

Club Penguin the 2nd - The Race is On!

Wednesday, March 19, 2008

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Not so long ago, Disney procured Club Penguin - a virtual world for kids between 6 to 14 - for a cool $350 million and the deal also allowed the founders an opportunity to make another $350 million from now till 2009. The website was barely 2 years old when it was procured. At the time [...]

Products and Services that can Benefit through Cartoon Character Licensing

Wednesday, March 19, 2008

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There are many products and services that can benefit through cartoon characters licensing. In this article I would like to discuss some examples and hopefully give entrepreneurs a spark of inspiration. Nurseries If you run a nursery or a childcare centre, you might want to consider licensing the rights to use an endearing cartoon character to be [...]

Character Licensing for Your Product? Forget Mickey and Bob!

Wednesday, March 19, 2008

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If you manufacture toys and apparels for kids and young adults, then you may have at some point in time thought of licensing a cartoon character to use on your products. Such a licensing deal involves you licensing the rights from the owner of the cartoon character to place images of the character on your [...]