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Tag Archive | "cartoon licensing"

Cartoon Characters a Cheaper Alternative to Celebrities

Thursday, November 13, 2008

Mobile handset maker Nokia India Pvt. Ltd has hired a nerd to endorse its E-series office handsets, online. He may not score in the dating department, but Dilbert—the main character from the eponymous comic strip syndicated to hundreds of newspapers around the world—can tell you a thing or two about the workspace. The use of comic-strip characters [...]

Resources for Licensing and Merchandising

Friday, April 18, 2008

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I have received many questions regarding how licensing works, where to get started and where to look for licensees who would license your artwork. I have compiled a list of great industry resources you should check out if you are interested in this are. The Licensing Business Handbook - The Licensing Business Handbook is a comprehensive [...]