Norwalk, CT, December 3, 2009: Commemorating the 30th Anniversary of Star Wars: Episode V The Empire Strikes Back and the ongoing, weekly adventures of the animated series Star Wars: The Clone Wars, Lucasfilm Ltd. and Reed Exhibitions’ PopGroup will partner to produce what’s expected to be one of the largest official Star Wars fan events ever – featuring cast and crew celebrities, fan-run events, costumes, music, live entertainment, screenings, autographs, collectibles, panels and sneak peaks into the future of Star Wars.
Star Wars Celebration V will take place August 12-15, 2010, at the Orange County Convention Center in Orlando, Florida. A website is dedicated exclusively to the event, and tickets to Star Wars Celebration V will be available for purchase online starting Thursday Dec. 10. As always, Celebration will bring together the best of the Star Wars universe in one exciting, dynamic event.
Lucasfilm Ltd launched Star Wars Celebrations in 1999. Since then, the official Star Wars “parties” have become mega events, attracting tens of thousands of loyal and devoted fans and families. To date, there have been four Star Wars Celebrations in America, as well as a Star Wars Celebration Europe (2007) and Star Wars Celebration Japan (2008). Star Wars Celebration V will be the first Star Wars Celebration produced jointly with Reed PopGroup, which is responsible for the successful New York Comic Con, the new Chicago Comic and Entertainment Expo (C2E2) and more.
“We’re going to have a blast commemorating the 30th anniversary of fan-favorite The Empire Strikes Back as we welcome an entire new generation of fans watching our animated series Star Wars: The Clone Wars,” said Steve Sansweet, Lucasfilm’s head of Fan Relations. “There’s no doubt that Star Wars Celebration V in Orlando will be the ‘must attend’ event for Star Wars fans of all ages and from all parts of the galaxy,” he added. “We’re also very excited to launch our partnership with Reed PopGroup, which has shown great expertise in running large, fun-filled events that satisfy fans, show participants, and exhibitors. We’re expecting the biggest and best Celebration to date.”
“This is an enormously exciting undertaking and a natural partnership,” said Lance Fensterman, Vice President of Reed PopGroup. “Star Wars is arguably the strongest brand in the pop culture world, while Reed PopGroup has established itself as a leader in creating amazing experiences for fans and customers. Additionally, Reed Exhibitions has a strong international presence and is able to create world-class events globally,” he added “We look forward to providing first-rate organizational and programming expertise for a fan-based event that is well established and already attracts an enormous audience. In tandem with Lucasfilm, I’m certain that Star Wars Celebration V will be bigger and better than ever. We look forward to many years of working with Lucasfilm.”
Source Reed Exhibitions





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