Sesame Street’s Elmo and Big Bird gets New Licensing Deals

Even after all these years, the educational children show Sesame Street has never lost its appeal. Now it has entered into a new character licensing deal with Giftventure for personal treasure hunts for kids bearing the likeness of the cartoon characters Elmo and Big Bird.

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Giftventure signed the licensing deal with Sesame Workshop, the non-profit organization behind Sesame Street. The new Sesame Street Giftventure line will include three beautifully illustrated keepsake letters from a Sesame Street character like Elmo or Big Bird chosen by the customer. Each poster-sized letter contains a personalized game or puzzle designed for kids ages 2-5. When the child solves the final puzzle, its answer reveals the location of a hidden gift. Parents and gift-givers can personalize the puzzles by answering a few simple questions during the online ordering process.

“We commend Giftventure for integrating learning activities into the gift-giving process,” said Maura Regan, Vice President and General Manager of Global Licensing for Sesame Workshop. “We are pleased to support companies that include educational opportunities for children in fun and creative activities.”

“We’re thrilled to partner with Sesame Workshop, a global leader in children’s education and development,” said Steve Mock, Giftventure Founder and devoted uncle of three. “The Sesame Street Giftventure brings learning and adventure to the gift-giving process, with educational games and puzzles featuring beloved characters from Sesame Street”

The characters featured in the Sesame Street Giftventure line will include: Big Bird, Elmo, Cookie Monster and Abby Cadabby. Each character will appear in a unique Giftventure with a specially-created storyline and educational games.

Sesame Street is an acclaimed American educational children’s television series and a pioneer of the contemporary educational television standard, combining both education and entertainment. Sesame Street is well known for its Muppet characters created by Jim Henson. It premiered on November 10, 1969, and is the longest running children’s program on American television. The show is produced in the United States by the non-profit organization Sesame Workshop, formerly known as the Children’s Television Workshop (CTW), founded by Joan Ganz Cooney and Ralph Rogers.

Sesame Street uses combinations of cartoon animation, puppets, and live actors to stimulate young children’s minds, improve their letter and word recognition, basic arithmetic, geometric forms, classification, simple problem solving, and socialization by showing children or people in their everyday lives.

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