The Quest for R2-D2: LEGO Star Wars Celebrates Ten Years

Still more of Star Wars!

LEGO Systems, Inc. continues its year-long celebration of 10 years of LEGO STAR WARS, its first licensed property, by inviting fans to join a search for R2-D2 in a fun-filled crossover event featuring the fan-favorite droid. Taking place through online animation comics that culminate in a 5-minute LEGO STAR WARS 3D animation mini movie, “The Quest for R2-D2″ will premiere as a commercial event within Cartoon Network prime time programming on Friday, August 28 at 9p.m.

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Kids and kids at heart can visit www.StarWars.LEGO.com to find new comics, which follow the saga of the search for R2-D2.

“To commemorate the 10th anniversary of LEGO STAR WARS, we’ve created an engaging program for fans of any age that delivers the best of the STAR WARS franchise with the humor, versatility and fun of the LEGO brand,” said Michael Pratt, senior brand manager, LEGO Systems. “Each mini movie we have created and premiered on Cartoon Network has become a mini blockbuster, so we’re thrilled to add a new layer of engagement to the event with a series of online comics to tease the story and drive excitement for the premiere.”

“LEGO STAR WARS: The Quest for R2-D2″ was produced by M2 Films.

LEGO STAR WARS 10th Anniversary Fun Facts:

- From 1999 to the end of 2008, a total of 106,107,779 LEGO STAR WARS products were sold.
- In 2008, nearly 15 million LEGO STAR WARS sets were sold worldwide, equaling, on average: 40,402 boxes per day, 1,683 boxes per hour, 28 boxes per minute, every day, around the world.
- A total of 182 LEGO STAR WARS sets have been created in the last 10 years.
- The best-selling LEGO STAR WARS set is the original 7140 X-wing Fighter(TM) from 1999.
- From 1999-2009, a total of 254 LEGO minifigures have been introduced to enhance the fun and encourage creative play within the LEGO STAR WARS franchise.

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries.

Source: Press release from LEGO Systems, Inc.

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