Plans to unleash the legendary dinosaurs from Universal Pictures’ JURASSIC PARK, one of the most powerful franchises in 3D animation history, are now set in motion. This fall, under a licensing agreement with Universal Partnerships & Licensing, Hasbro plans to launch a new action figure line based on the film’s prehistoric predators.
“JURASSIC PARK is one of the most successful film franchises of all time and has a passionate fan base,” said Derryl DePriest, Vice President of Marketing at Hasbro. “Dinosaurs are also tremendously popular with kids, and JURASSIC PARK is the mark of authenticity when it comes to realistic and exciting dinosaur play.”
“Since the dinosaurs of JURASSIC PARK first stomped onto movie screens more than 15 years ago, they’ve captured kids’ imaginations,” said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys”R”Us. “There is no better place to find toys based on kids’ favorite characters than Toys”R”Us, and we’re excited to be the only retailer to offer kids and collectors official JURASSIC PARK action figures.”
“JURASSIC PARK remains the quintessential dinosaur brand,” said Stephanie Sperber, Executive Vice President, Universal Partnerships & Licensing. “The movies still rank as one of the top five trilogies of all time, and with Hasbro and Toys”R”Us behind the line, we know there will be great demand for the product. We truly have a winning combination on our hands.”
JURASSIC PARK Basic Dinosaur Two-Pack Assortment
Now, kids can assemble their own dino army with this collection of authentic Jurassic PARK dinosaurs! With two dinosaurs in each pack, this assortment allows children to create amazing dinosaur adventures.
JURASSIC PARK Deluxe Dinosaur and Figure Assortment
Each deluxe two-pack in this assortment comes with a dinosaur and a “Dino Tracker” action figure that is equipped with an accessory that lets them track their prey. Now, kids can determine who will win the hunt -dinosaurs or humans.
JURASSIC PARK Electronic Dinosaur Assortment
The battle is coming! These fully articulated dinosaurs battle each other and have “dino-damage” to show for it. Each dinosaur lets out a fierce roar when kids activate its individual attack action. To create a more realistic battle, kids can also press the “dino-damage” to hear the dinosaur howl.
JURASSIC PARK Deluxe Electronic T-Rex
The king of the dinosaurs has arrived! This massive T-Rex comes to life with multiple growls, roars and howls and even a “bone crunching” sound effect for when it eats its prey. Additionally, its motion activated stomping sounds are sure to strike fear into humans and other dinosaurs alike. This giant dinosaur comes with a “Dino Tracker” action and a weapon that really fires. As an added bonus, the back of the box has an illustration that can be cut out and assembled into an off-road vehicle.
Source: Hasbro
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