It has been a few months since I published a lens on the topic of ‘character designing’ on Squidoo.
The subject matter is obviously popular as it made it to the top of Squidoo in the top 50 overall positions in its first 2 weeks and remains today in the top 10 of its category.
I made some updates to the lens the past couple of days and would like to invite those who have not seen it to visit it.
This lens first takes a look at some of the world’s most famous characters and how they had had created a legacy for themselves and their companies. We will discuss briefly their traits and what makes them tick.
Next, I share some tips I often use for creating characters. I discuss visual elements. I also discuss the importance of looking beyond the physical appearance and taking into consideration other factors which are just as important - if not more important - for the character’s success. These include looking at licensing and merchandising potential and enriching the character with a personality and story.
Following this I use my company’s latest creation - Sedo Dog as a case study and discuss the various elements we have put into the character design such that it has been successful in garnering a licensing deal and generating much broadcast interest despite being in the early phase of its production.
Lastly, I discuss various ideas on monetizing your characters, how to prepare for potential licensing deals and also generating interest in your characters. I hope that this would be an interesting and educational read for those aspiring to create great looking cartoon characters.
Great Character Designs | Tips on Creating, Monetizing and Popularizing Digital Characters
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