As the momentous conclusion of the “Best. 20 Years. Ever.,” a year-long global celebration honoring all things THE SIMPSONS, approaches, FOX is toasting television’s favorite cartoon animation family by turning yellow for one week beginning Sunday, Jan. 3. The 20th anniversary will culminate on Sunday, Jan. 10 with the landmark 450th episode, “Once Upon a Time in Springfield” (8:00-8:30 PM ET/PT), followed by THE SIMPSONS 20TH ANNIVERSARY SPECIAL: IN 3-D! ON ICE! (8:30-9:30 PM ET/PT) on FOX.
Throughout the week, FOX will incorporate the famous SIMPSONS yellow into on-air graphics and promotional spots that will run on the network and will be provided to FOX affiliates. SIMPSONS yellow will also be featured prominently on the network’s website, FOX.com.
Highlights of the “yellow” campaign include:
On-Air
* The FOX logo and other on-air graphic elements such as lower-third promotional messaging will be turned yellow throughout the week
* SIMPSONS-themed animated lower-third graphics will appear in select primetime programming
* Promotional spots counting down to THE SIMPSONS anniversary celebration will air nightly
* SIMPSONS-themed FOX frames featuring Homer and “Simpsonized” messages will appear throughout primetime
* Congratulatory promotional spots featuring Anne Hathaway, Ryan Seacrest, Chris Martin, Ellen Page and Josh Groban, among others will air throughout the week
* SIMPSONS presence in FOX Sports NFL game
Source Fox
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