FlickerLab, LLC, the international content and technology company, will introduce the entertainment content market at MIPCOM to their newest animated series, a marquee property called The Wild Life. The series, which targets 8-12 year-olds, is designed to teach kids about climate change in a fun, story driven setting.
The series is produced using the company’s proprietary real time animation software, GO. Viewers are also able to use Animtoon, FlickerLab’s kid generated animation software, to make their own broadcast ready Climate Cartoons with a library of every character and prop featured in the series. The best kid generated cartoons can be shown on air with custom introductions by the show’s characters – Lulu, the dreamer turkey; Alfred, the self-centered scheming rat; Socrates, the Zen master Moose; Kai, the Amazing Boy Chicken; and all the raucous residents of Windy Bottom Farms that cluck, whinny, gallop and bicker their way through life, learning about climate change on the way.
Aiming to help “Save the planet one cartoon at a time,” FlickerLab’s twenty-six five-minute episodes each feature a three minute story driven cartoon introducing a theme such as the greenhouse effect, renewable energy, or power, along with a curriculum driven, two-minute animated Climate Cartoon on the theme.
The Wild Life has an associated online website based community where the wacky barnyard animals from the show and creative kids meet to put the fun back into caring about the environment. The site offers multi-dimensional levels of participation, including cartoons, Animtoon software, an immersive simulation game in which animals model for humans how to reduce our carbon footprint, a media rich curricular wiki, and a wide range of engaging interactive features packed with fascinating Earth Science facts.
The Wild Life exemplifies what the FlickerLab brand is all about — using humor, technology and creative storytelling to promote important environmental and educational content. To that end, FlickerLab is working with national eco-literacy and science curriculum organizations to make the cartoons, games, activities, and other features in the show, and on the site, directly usable in a classroom setting. FlickerLab’s Moss said, “We believe in creating hit shows that make a difference. We’re particularly excited about providing the tools for kids to make their own cartoons. Creating their own content on a topic is the absolute best way to learn, and frankly, kids are no longer sisfied being passive receivers of a media experience.”
Source: FlickerLab
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