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Diamond Comics Partners with License India

Sun, Mar 1, 2009

Licensing and Merchandising

NEW DELHI: Diamond Comics has tied up with License India to launch comic characters – Chacha Chowdhary, Pinki, Sabu and Billoo, on to the animation and character licensing platform.

As per the agreement, the characters of Diamond Comics will be introduced as cartoons in animated films and mobile games. The characters will be further used for apparel merchandising, toys and stationary.

Says Diamond Comics chairman and managing director Gulshan Rai, “Our characters can be used in stationary products, bubble-gums, candies, ice-creams, shoe industry, cycle industry and also on school children oriented products like school bags, T-Shirts, tattoos and transfer stickers.”

“The potential of Indian character licensing, especially, Diamond Comics characters, is great as people can easily recall these characters. We see tremendous potential in Indian character licensing industry and have aggressive plans to harness the same,” adds License India business head Anupama Bindra.

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This post was written by:

Aldric Chang - who has written 189 posts on Animation Blog.

"Aldric Chang is the Founding Managing Director of the Mediafreaks group and is best described as a creative entrepreneur with business interests in internet marketing, virtual worlds for kids, animation, cartoons, interactive digital media, web 2.0 and music. He shares money making tips on http://www.AldricChang.com."

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1 Comments For This Post

  1. srikant Says:

    good morning sir,
    i am srikant, i want to launch a new book into a market in hyderabad, the name of book is computer tools and techanices, for college students, so i want to know about the licencing cost, and how to register it, to bring into the market.

    thank to you,
    srikant,
    srikant_rao30@yahoo.co.in

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