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Top-Voted “Casket,” “House Rules,” “Snack Attack Samurai” and “Underdog” Contending for Top-Three Sweep in USA TODAY Ad Meter In Order to Take Home Big Bucks

Doritos tortilla chips – the bold, intense snack brand within PepsiCo’s Frito-Lay division – put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos licensing commercials – “Casket,” “House Rules,” “Snack Attack Samurai” and “Underdog” – during the Super Bowl XLIV broadcast. Nationwide consumer votes from this year’s Doritos “Crash the Super Bowl” program determined the winners from six finalists, all of whom now have realized a dream come true, and taken a huge leap forward in pursuing their passions.

Originally planned for just three consumer-created ads to air, Crash the Super Bowl’s unprecedented level of consumer excitement and attention this year, along with the impressive creativity of all of the finalists, led the brand to its bold decision to air a fourth consumer-created spot, which also is eligible for the potential grand prizes. The four winning ads (in alphabetical order) are:

“Casket” by Erwin McManus of Whittier, CA
“House Rules” by Joelle De Jesus of Hollywood, CA
“Snack Attack Samurai” by Ben Krueger of Minneapolis, MN
“Underdog” by Joshua Svoboda of Raleigh, NC

Now, McManus, De Jesus, Krueger and Svoboda have their eyes on one more prize. A potential $5 million bonus is on the line that could be shared if three of the homemade ads claim the top-three spots of the USA TODAY Ad Meter, beating the advertising pros that traditionally dominate the rankings. Last year, Joe and Dave Herbert, two unemployed brothers from Batesville, Indiana, stunned the world when their Crash the Super Bowl ad, “Free Doritos,” took the number one spot on the Ad Meter, winning them $1 million.

Source Doritos