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McDonald’s Partners for Fox Film Slate
McDonald’s and Twentieth Century Fox today announced their new global partnership surrounding the studio’s highly anticipated calendar of blockbuster movies through 2010. The multi-faceted partnership offers something for everyone, including never-before-seen technology and 3D animation, innovative Happy Meal toy collections, and restaurant promotions in thousands of restaurants worldwide. Restaurants around the world will feature all-family [...]
Continue reading...Head Gear Animation Works on Canada’s First 3-D Ad
8. July 2009
The 3D animation studio Head Gear Animation, Due North Communications and Dairy Farmers of Canada, have recently worked together to launch Canada’s first 3D advertising campaign for the cinema. They will play with the trailers before the feature 3D movies. The 3D commercials are a continuation of the award-winning five-second “Milk Dots” campaign, for which [...]
Continue reading...Targeted and Dedicated TV Commercials?
26. May 2009
With the advent of new technology, entertainment has gone beyond television and encompassed a wide range under the New Media. With this paradigm shift, it just might be possible that trends of TV commercials also change as well. “Soon, if you’re watching the Home Shopping Network, you’ll be able to point your remote control at [...]
Continue reading...The Impact of a Show on TV Commercials
21. May 2009
TV commercials are risky investments because there are no guarantees that it will work. This is why many advertising firms go on all-out research to determine the strength of a show. Well, it seems firms should keep on studying the trend for the hottest shows in a television network. TiVo releases more proof that the [...]
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14. July 2009
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