Licensing and Merchandising


Website for Great Wooden Toys

Website for Great Wooden Toys

I did a post on some great looking wooden toys I found on the internet yesterday but was unable to say where the toys came from. My good friend - Xavier Feng (also co-creator and Creative Director on our animated series Katakune) - gave me the answer today - you can find them at […]

Beautifully Designed Wooden Cartoon Toys

Beautifully Designed Wooden Cartoon Toys

With recent news of high lead content and chemicals in plastic toys for kids, it is perhaps not a bad idea to look towards toys made from other materials.
How’s wood for example? I’ve never been a fan of wooden toys personally, until I saw this collection. It totally blew me away! Check them out yourself.

Wooden […]

Kungfu Panda Knockoffs

Kungfu Panda Knockoffs

With the box office success of Kungfu Panda, a bunch of knockoff Pandas has surfaced on the market. A couple of them are passable but the rest is just horrendous! No prizes for guessing where they were manufactured

The Incredible Hulk is Cutting Incredible Licensing Deals!

The Incredible Hulk is Cutting Incredible Licensing Deals!

A Hulk of a Deal
© Business Wire 2008

7-Eleven, Inc. has hulked up its stores - from green-colored Slurpee(R) drinks and Super Hero sandwiches to a renamed Incredible Gulp fountain drink and a new edition of THE INCREDIBLE HULK comic book, created by Marvel Comics and available exclusively at 7-Eleven(R) stores. Not only is an incredible […]

Hello Kitty for Japan's New Ambassador of Tourism

Hello Kitty for Japan’s New Ambassador of Tourism

Japanese international phenom “Hello Kitty” has just been revealed to be Japan’s Ambassador of Tourism in China and Hong Kong! The newscaster reporting this doesn’t seem to be very thrilled though…

http://www.youtube.com/watch?v=sQ0kbLPYxr8

Resources for Licensing and Merchandising

I have received many questions regarding how licensing works, where to get started and where to look for licensees who would license your artwork. I have compiled a list of great industry resources you should check out if you are interested in this are.
The Licensing Business Handbook - The Licensing Business Handbook is a comprehensive introduction […]

Giant Japanese Anime/Manga/Games Character Goods Company Born

There is a huge market for character branded merchandise in Japan. Below’s news release describes a very interesting collaboration, where the two companies forge a relationship to tap into each other’s strengths, market share and competencies. Below are some articles on character licensing and anime collection which have attracted extensive viewership.
Character Licensing Articles
http://blog.media-freaks.com/products-and-services-that-can-benefit-through-cartoon-character-licensing/
http://blog.media-freaks.com/character-licensing-for-your-product-forget-mickey-and-bob/
 Anime Collection Articles
http://blog.media-freaks.com/an-introduction-to-anime-collecting/
http://blog.media-freaks.com/anime-collecting-as-a-hobby-for-kids/
http://blog.media-freaks.com/anime-plush-for-kids/
http://blog.media-freaks.com/anime-collectibles-for-kids/
http://blog.media-freaks.com/profiting-from-anime-collectible-toys/
http://blog.media-freaks.com/options-for-anime-collectibles/

Step Aside Tamagotchi, Here Comes Machicara!

Step Aside Tamagotchi, Here Comes Machicara!

You might remember that many years ago in 1996 there was something called Tamagotchi which took the world by storm. It was the first cyber pet to be introduced to the world and came in the form of an electronic device with a simple LCD screen and a few buttons to manipulate with.
The goal was […]

Products and Services that can Benefit through Cartoon Character Licensing

There are many products and services that can benefit through cartoon characters licensing. In this article I would like to discuss some examples and hopefully give entrepreneurs a spark of inspiration.
Nurseries
If you run a nursery or a childcare centre, you might want to consider licensing the rights to use an endearing cartoon character to be […]

Character Licensing for Your Product? Forget Mickey and Bob!

If you manufacture toys and apparels for kids and young adults, then you may have at some point in time thought of licensing a cartoon character to use on your products. Such a licensing deal involves you licensing the rights from the owner of the cartoon character to place images of the character on your […]