Cartoon Network Asia announced a strategic content partnership with Animasia, one of Malaysia’s leading creative studios, to produce a cricket based animation property about a group of local Indian kids who aspire to play in the biggest inter-school cricket championships. The film is slated to premiere on Cartoon Network in India in the second half of 2010.
At a special ceremony at MIPCOM, Mark Eyers, Vice President, Content, Cartoon Network, and Edmund Chan, Managing Director, Animasia presented the Guest of Honour, Malaysian Prime Minister Datuk Seri Najib Tun Razak with a golden cricket bat to symbolize the partnership with Animasia, as well as Cartoon Network’s commitment to nurturing creative talent in Malaysia.
Mark Eyers said, “Just as in cricket, being number one in the kids’ space requires an understanding of the pitch conditions, regular innovations and getting the big hits out there. In this creative venture we are striving for a six and in Animasia, we have found the right partner to take the score to the next level, by producing popular original content.
We are delighted to be supporting not only the creative talent from this dynamic studio but also the Malaysian animation industry as a whole.”
Edmund Chan, Managing Director, Animasia said, “Being able to partner with Cartoon Network to further develop one of Animasia’s original concepts makes me very proud of our Malaysian talents. This collaboration will bring great benefits and confidence to the Malaysian animation industry. Let us bowl for a good start with Cartoon Network and trust that this animated cricket concept will score great success for both Animasia and Cartoon Network.”
Source: Cartoon Network
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