FRANKLIN, TN (January 13, 2010) Big Idea Entertainment, the leading faith-based studio and producer of children’s and family programming, characters and brands, announced today they will release their first new Easter holiday animation DVD in seven years, VeggieTales®: ‘Twas The Night Before Easter, on March 5 and March 8, 2011 in Christian and general market stores respectively.
This brand new DVD features plenty of fun music as well as a new character—Cassie Cassava—voiced by American Idol top finalist Melinda Doolittle. Other memorable family-friendly content includes silly songs, interviews and a backstage pass feature with Larry the Cucumber on the “VeggieTales Live!” tour. ‘Twas The Night Before Easter examines how important it is to help other people while exploring the real meaning of Easter. The title’s launch is supported by a comprehensive marketing and advertising campaign with licensing and promotional partners such as, Gund, Toys “R” Us, Walmart, Target, American Greetings Interactive, Frankford Candy & Chocolate, American Puzzle Company and more, as well as live events.
“We hatched ‘Twas The Night Before Easter as a holiday surprise for families,” said Leslie Ferrell, General Manager of Big Idea Entertainment. “This title follows the huge sales success our first Easter-themed release, An Easter Carol, and we couldn’t be more thrilled to deliver a new DVD timed to the holiday this year. It was truly a rewarding experience working with Melinda Doolittle, and we think fans are going to love her character, Cassie Cassava, just as much as her wonderful singing!”
DVD Synopsis
It’s Easter time in Crisper County and cable news reporter Marlee Meade is hunting for a way to help others. She cooks up a plan to save the old theater with a cast of costume-clad townies, massive props and a 20-foot robot rabbit to perform “Up With Bunnies.” Now there’s only one thing missing – the star of the show! When word spreads that singing sensation Cassie Cassava (Melinda Doolittle) is arriving to perform in her hometown church’s Easter service, Marlee schemes to steal the starlet for her own pageant! But when things go haywire, will it be curtains for Marlee’s dreams – or will she discover the true meaning of Easter and what helping others is really all about?
Source Big Idea Entertainment
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