Archive for February 2008

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Why Animated Commercials Rock and ‘Live’ Adverts Don’t

 

http://www.youtube.com/watch?v=AR54JxTco6k

There is an increasing trend for businesses to gravitate towards using animation for their commercials, and for good reason too. This article discusses some of the more popular reasons why business marketers are doing that and will hopefully give you an insight. 1. ‘Live’ adverts require actors and models, and they can be hard to […]

What Clients Need to Know About Animation Studios

You might hate me for writing this article. I might even lose some clients. Because the very first thing I am going to tell you is that most animation companies dislike their clients.
Yup, you did not read me wrong. I said - most animation companies dislike their clients.
Before you close this window in a huff, […]